Let’s talk a little more about why and how CRMs are used in marketing. We’ll also explain the differences between a CRM and marketing automation software

Here are some tips on how to find a CRM platform that serves your needs and elevates your customer experience

Travel and hospitality brands are creating unique, scalable customer experiences using messaging

Discover what customer relationship management actually is, why it’s important, how to select the best CRM software, and more

Every business needs to consider how to continuously deliver better customer experiences that can compete with the likes of today’s leading brands

Envoy, a Zendesk premier partner, shares how they quickly built an app for adding personalized touches to the customer experience, and did so with a flexible CRM platform

When IT leaders are deciding what they need out of a CRM platform, there are five important questions they need to ask

It’s time break free from legacy CRM systems. Welcome to Zendesk Sunshine, our new open and flexible CRM platform.

Today we have news: we’re sharing that love with another—related—part of your business: the sales team. Zendesk announced today that we are acquiring Base.

Companies that are in it for the long haul must place as much emphasis on retention as they do acquisition

Acquiring customers requires not only an amazing sales team, but the ability to provide prospects with quality experiences

Using Zendesk products, Mortgage Coach has been able to serve an expanding customer base

Zendesk integrates with over 400 apps, but these six Zendesk apps including Zapier, PandaDoc, and Yesware, can improve sales and support.

When Uzi Shmilovici first started talking to venture capitalists about his plans for building a better sales platform, the CEO of Base CRM quickly learned that most investors thought it was a waste