When you focus on customer service and the customer experience, you can boost the health of your business. Happier customers mean a better bottom line.
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When evaluated alongside a company’s other key metrics, a company’s churn rate is a powerful way to assess what a business is doing well, and where it needs to improve
With the combination of Zendesk’s applications and AWS’ powerful infrastructure, companies are empowered to create customer experiences that are more personalized, and intelligent
Email marketing is a powerful way to connect with customers. Boosting your average email open rate plays a huge part in its success
Customer trust and loyalty is hard-won and easily lost. As media and entertainment companies continue to…
By monitoring customer engagement metrics, you can understand how your audience is responding to your marketing content—and what could be improved to encourage more engagement
Change management is the process and tools a company can use to prepare individuals for organizational change. Learn how to make changes stick and succeed.
Measuring change management effectiveness starts with evaluating how a change impacts the people in your organization—your internal customers
Knowing how to build an email list is essential before you can use one to build relationships with customers.
Learn why change management matters to employee morale and successful business changes
Learning what can be controlled regarding churn is how you'll recognize the predictive details to reduce defection and improve customer retention
Customers have come to expect more out of companies, but who can blame them? We’ve all…
Having strong values and providing great customer service are two of the ways businesses can strengthen bonds with customers and build customer loyalty
The CRM tool itself is what provides the data and functionalities your team needs to execute this strategy—and ultimately turn leads into customers
Key to customer loyalty is strategic customer engagement. We share for creating or evolving your strategy for how you interact with your customers
Following these standard email etiquette tips can improve the chances of engagement with your message
According to a recent IDC report, 44% of customers say they’ve had poor experiences when banking…
Data visualization using charts, maps, infographics, and dashboards to convey the meaning of data. When tracking customer data, it's important to know what you're looking at in order to capitalize from your tickets, conversations, and other interactions
Learn how a digital customer engagement strategy can help your business create better customer relationships and boost your bottom line
Find out how to craft a customer experience that can keep existing customers happy and reduce churn