Sales

With better conversations and smoother pipelines, you can spend more time closing deals and less time juggling data.

Latest stories Page 2

Virtual leadership: Managing sales teams remotely Article

Virtual leadership: Managing sales teams remotely

In a digital-first environment, sales managers have had to develop new ways to connect with and empower their reps.

Customer acquisition cost (CAC): How to calculate and improve it Article

Customer acquisition cost (CAC): How to calculate and improve it

Customer acquisition cost is the amount of money a business spends to gain a new customer. Here’s how to calculate this key metric, plus three ways to improve it.

Virtual selling: What success in virtual sales looks like Article

Virtual selling: What success in virtual sales looks like

As the sales world becomes more familiar with virtual selling, former “road warriors” have had to learn best practices for a digital-first approach.

How to create a successful sales plan (+ a free template) Article

How to create a successful sales plan (+ a free template)

Build a strategic sales plan for your business to improve team communication and meet sales goals.

16 cold calling scripts and what you can learn from them Article

16 cold calling scripts and what you can learn from them

Cold calling scripts are one of the most useful tools for connecting with prospects in a friendly, productive way. If nerves are high, follow these templates very closely at first.

What is run rate? ARR definition, formula, and examples Article

What is run rate? ARR definition, formula, and examples

Sales forecasting has a good deal in common with weather forecasting, particularly in the sense that the further one projects into the future, the less reliable the predictions become.

Personal selling 101: What it is and how to do it well Article

Personal selling 101: What it is and how to do it well

Use personal selling to discover what customers really want and need from your brand.

Gross sales vs. net sales: Key differences explained Article

Gross sales vs. net sales: Key differences explained

Gross sales and net sales are two metrics that offer distinct advantages when it comes to gauging revenue. Yet not many people can tell the difference.

A quick guide to enterprise sales (+ 4 tips to supercharge your strategy) Article

A quick guide to enterprise sales (+ 4 tips to supercharge your strategy)

Get ready to take your enterprise sales to the next level.

Conversational marketing: Answering your 9 biggest questions Article

Conversational marketing: Answering your 9 biggest questions

A Zendesk expert shares everything you need to know about using messaging and chatbots to generate leads and engage customers.

10 best sales management software for small businesses Article

10 best sales management software for small businesses

The right sales CRM can help your team close more deals and boost your business.

6 proven sales techniques that’ll help you turn more leads into customers Article

6 proven sales techniques that’ll help you turn more leads into customers

Close more deals with these tried-and-true tactics that experienced salespeople use on the daily.

MQLs: Understand them to boost your bottom line Article

MQLs: Understand them to boost your bottom line

Understanding your MQLs will help you get the most out of your marketing efforts.

7 sales prospecting techniques you need to succeed in 2021 Article

7 sales prospecting techniques you need to succeed in 2021

Sales prospecting is as important now as it’s ever been, but to resonate with post-pandemic prospects, you have to update your prospecting strategy.

A simple guide to sales analytics (+ key sales metrics to watch) Article

A simple guide to sales analytics (+ key sales metrics to watch)

Sales analytics doesn’t have to be complicated. Get the lowdown on what it means, how to do it right, and why it benefits your team.

Sales enablement made simple: A start-to-finish guide Article

Sales enablement made simple: A start-to-finish guide

Learn how sales enablement empowers your sales team to sell effectively.

6 closing sales techniques from the pros Article

6 closing sales techniques from the pros

Top sales professionals share their best tips, tricks, and techniques to help you close more sales.

The ultimate guide to lead nurturing Article

The ultimate guide to lead nurturing

Today’s consumers have plenty of options to choose from. Lead nurturing campaigns can help your brand stand out.

Convince and convert: How to make sales calls successful Article

Convince and convert: How to make sales calls successful

Whether it’s your first one or your hundredth, sales calls can be challenging. Here's how to win customers over one conversation at a time.

5 sales commission structures: Pros, cons, and how to choose the right one Article

5 sales commission structures: Pros, cons, and how to choose the right one

Pick the right commission structure to keep sales agents motivated and improve your bottom line.