Introducing Zendesk Sell: 3 things that are changing and 1 thing that never will

Here's what the relaunch means for you.

By Matt Price, SVP and General Manager, Zendesk Sell

Published November 12, 2018
Last updated September 8, 2020

Today, we’re excited to relaunch Base as Zendesk Sell, the newest member of the Zendesk product family. You can read more about the announcement here, but wanted to share a “just the facts” summary of what’s changing… and what’s not.

Here are 3 things you’ll notice that are changing today:

  1. New name, logo, and colors

    Zendesk names all our products after a verb that describes in as simple a way as possible what the product helps you do. In this case, the choice was clear: Sell. The logo shows what Sell will do to your revenue… up and to the right. And Sell highlights the color gold in our logo and the UI because #Winning.

  2. Deeper integration between Sell and Support

    We’re launching a new Sell app for Support in the Zendesk Marketplace. You can see all the details here, but there’s more context from sales for your support agents, and the ability for support to “notify sales” as they see opportunities buried in your tickets.

  3. Simplified pricing

    We’ve made it easier than ever to get started with Zendesk Sell with a new “Team” plan, and new bundled plans that bring together more of what you need to run your sales team at fantastic prices. In addition to the simplified pricing, we’ve also updated our terms of service to reflect us joining the Zendesk product family.

Here’s the one thing that will never change: Our commitment to building a tool that salespeople love to use, and that helps teams improve their operations and decision-making to achieve their targets. We’ll be sharing some exciting updates on our core SFA roadmap at tomorrow’s Forecast at Relate!

This post originally ran on the Base blog. Please visit if you’d like to learn more about Zendesk Sell.